/* =========================================================
   KB DIGITAL — PREMIUM AGENCY SITE
   Palette: Modern professional blue system
   Type: Fraunces (display serif) + Inter Tight (body sans)
   ========================================================= */

:root{
  /* Surfaces */
  --ivory:#F3F7FB;
  --ivory-tint:#E8EFF6;
  --paper:#FFFFFF;
  /* Blues — refined deep navy + muted accents */
  --navy:#071A33;
  --navy-deep:#04101F;
  --navy-2:#0B2545;
  --atlantic:#2563A8;
  --atlantic-soft:#5B7FA6;
  --mist:#D6E2EE;
  /* Legacy bronze vars now alias to refined accent */
  --bronze:#2563A8;
  --bronze-deep:#0B2545;
  --bronze-light:#5B7FA6;
  /* Ink — slate-based body text */
  --ink:#0F1F35;
  --ink-soft:#1F2D43;
  --ink-mute:#475569;
  --ink-pale:#94A3B8;
  /* Lines */
  --rule:rgba(7,26,51,.10);
  --rule-soft:rgba(7,26,51,.06);
  --rule-bronze:rgba(37,99,168,.20);
  /* Status */
  --green:#16A34A;
  --green-soft:#86EFAC;
  /* Type */
  --serif:'Fraunces',Georgia,serif;
  --sans:'Inter Tight',system-ui,-apple-system,sans-serif;
  --mono:'JetBrains Mono',ui-monospace,monospace;
  /* Motion */
  --ease:cubic-bezier(.22,1,.36,1);
  --ease-in-out:cubic-bezier(.65,0,.35,1);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;font-size:16px;-webkit-text-size-adjust:100%}
body{
  font-family:var(--sans);
  background:var(--ivory);
  color:var(--ink);
  line-height:1.6;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  font-feature-settings:"ss01","ss02","cv11";
}
a{text-decoration:none;color:inherit}
img{max-width:100%;display:block}
button{border:none;background:none;cursor:pointer;font:inherit;color:inherit}

/* ---------- TYPE ---------- */
/* Modular scale: 1.25 (perfect fourth) — refined editorial rhythm */
.eyebrow{
  display:inline-flex;align-items:center;gap:.7rem;
  font-family:var(--sans);font-size:.7rem;font-weight:500;
  letter-spacing:.22em;text-transform:uppercase;color:var(--ink-mute);
}
.eyebrow::before{content:"";width:24px;height:1px;background:var(--bronze)}

h1,h2,h3,h4{
  font-family:var(--serif);
  font-weight:400;
  color:var(--navy);
  font-feature-settings:"kern" 1, "liga" 0, "calt" 0;
  font-variant-ligatures:no-common-ligatures;
  text-rendering:optimizeLegibility;
  text-wrap:balance;
}
/* Display headings get tighter tracking + leading. Body-scale headings get neutral spacing. */
h1{
  font-size:clamp(2.5rem, 4.4vw + .5rem, 5rem);
  line-height:.98;
  letter-spacing:-.025em;
  margin-bottom:0;
  font-variation-settings:"opsz" 144;
}
h2{
  font-size:clamp(2rem, 2.6vw + .8rem, 3.4rem);
  line-height:1.06;
  letter-spacing:-.018em;
  font-variation-settings:"opsz" 144;
}
h3{
  font-size:clamp(1.35rem, .8vw + 1.1rem, 1.75rem);
  line-height:1.2;
  letter-spacing:-.012em;
}
h4{
  font-size:1.18rem;
  line-height:1.3;
  letter-spacing:-.008em;
}
/* Italic emphasis - weight 400 (not 300) for cleaner italic glyphs, especially "f" */
em{
  font-style:italic;
  color:var(--ink-mute);
  font-weight:400;
}
h1 em,h2 em{
  color:var(--atlantic);
  font-weight:400;
  font-variation-settings:"opsz" 144;
  /* Slight positive tracking helps italic letters separate cleanly */
  letter-spacing:.002em;
}
h3 em,h4 em{
  color:var(--navy);
  font-weight:400;
}
.dark em,.dark h1 em,.dark h2 em{color:rgba(255,255,255,.88);font-weight:400}
.dark h3 em,.dark h4 em{color:rgba(255,255,255,.82);font-weight:400}

p{
  font-size:1rem;color:var(--ink-soft);line-height:1.7;font-weight:400;
  text-wrap:pretty;
}
.lead{
  font-size:clamp(1.05rem, .25vw + 1rem, 1.18rem);
  line-height:1.65;color:var(--ink-soft);
  font-weight:300;max-width:62ch;
  letter-spacing:-.005em;
}
.small{font-size:.82rem;color:var(--ink-mute);line-height:1.7}

/* Selection color — small craft detail */
::selection{background:var(--navy);color:var(--paper)}
::-moz-selection{background:var(--navy);color:var(--paper)}

/* Focus rings — accessible + premium */
:focus-visible{outline:2px solid var(--atlantic);
  outline-offset:3px;
  border-radius:1px;
}
button:focus-visible,a:focus-visible,.btn:focus-visible{outline-offset:4px}

/* Image loading state — no harsh pop-in */
img{
  background:var(--ivory-tint);
  transition:opacity .8s var(--ease);
}

/* ---------- LAYOUT ---------- */
.section{padding:8rem 6%;position:relative}
.section-narrow{padding:5rem 6%}
.inner{max-width:1240px;margin:0 auto}
.inner-tight{max-width:920px;margin:0 auto}

.section + .section.tint,
.tint + .section,
.section + .section.dark,
.dark + .section{padding-top:8rem;padding-bottom:8rem}

/* Section-head spacing - more breathing room above and below */
.section-head{text-align:center;max-width:720px;margin:0 auto 5rem}
.section-head .eyebrow{margin-bottom:1.6rem}
.section-head h2{margin-bottom:1.4rem;text-wrap:balance}
.section-head p{margin:0 auto;font-size:1.05rem;line-height:1.7;color:var(--ink-soft);font-weight:300;max-width:58ch;text-wrap:pretty}

.section-head-left{max-width:760px;margin-bottom:5rem}
.section-head-left .eyebrow{margin-bottom:1.6rem}
.section-head-left h2{margin-bottom:1.2rem;text-wrap:balance}

.tint{background:var(--ivory-tint)}
.paper{background:var(--paper)}
.dark{background:linear-gradient(175deg, #071A33 0%, #04101F 100%);color:var(--mist);position:relative}
.dark h1,.dark h2,.dark h3,.dark h4{color:var(--paper)}
.dark p{color:rgba(255,255,255,.72)}
.dark .eyebrow{color:rgba(255,255,255,.5)}


.dark::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:
    linear-gradient(rgba(127,169,214,.06) 1px,transparent 1px),
    linear-gradient(90deg,rgba(127,169,214,.06) 1px,transparent 1px);
  background-size:48px 48px;
  mask-image:radial-gradient(ellipse 80% 70% at 50% 30%,#000 30%,transparent 80%);
}

/* ---------- NAV ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  display:flex;align-items:center;justify-content:space-between;
  padding:1.1rem 6%;
  background:rgba(247,244,238,.85);
  backdrop-filter:blur(20px) saturate(140%);
  -webkit-backdrop-filter:blur(20px) saturate(140%);
  border-bottom:1px solid var(--rule-soft);
  transition:padding .3s var(--ease),background .3s,box-shadow .3s;
}
.nav.scrolled{padding:.85rem 6%;box-shadow:0 1px 24px rgba(14,34,53,.08)}
.nav-brand{display:flex;flex-direction:column;line-height:1}
.brand-mark{font-family:var(--serif);font-size:1.35rem;font-weight:500;color:var(--navy);letter-spacing:-.01em}
.brand-mark em{color:var(--navy)}
.brand-tag{font-family:var(--sans);font-size:.55rem;font-weight:500;letter-spacing:.28em;text-transform:uppercase;color:var(--ink-mute);margin-top:.25rem}

.nav-links{display:flex;align-items:center;gap:2.4rem}
.nav-link{
  font-size:.78rem;font-weight:500;letter-spacing:.04em;
  color:var(--ink-soft);position:relative;padding:.4rem 0;
  transition:color .25s;
}
.nav-link::after{
  content:"";position:absolute;bottom:0;left:50%;width:0;height:1px;
  background:var(--bronze);transition:width .3s var(--ease),left .3s var(--ease);
}
.nav-link:hover,.nav-link.active{color:var(--navy)}
.nav-link:hover::after,.nav-link.active::after{width:100%;left:0}

.btn{
  display:inline-flex;align-items:center;gap:.6rem;
  font-family:var(--sans);font-size:.78rem;font-weight:600;
  letter-spacing:.06em;text-transform:uppercase;
  padding:.95rem 1.7rem;border-radius:2px;
  cursor:pointer;transition:transform .35s var(--ease),box-shadow .35s var(--ease),color .35s var(--ease),background .35s var(--ease),border-color .35s var(--ease);
  white-space:nowrap;
  position:relative;
  overflow:hidden;
}
.btn::before{
  content:"";position:absolute;inset:0;
  background:var(--navy-2);
  transform:translateY(101%);
  transition:transform .45s var(--ease);
  z-index:0;
}
.btn > *{position:relative;z-index:1}
.btn:hover::before{transform:translateY(0)}

.btn-primary{background:var(--navy);color:var(--paper);box-shadow:0 6px 24px rgba(7,26,51,.18)}
.btn-primary::before{background:var(--navy-2)}
.btn-primary:hover{
  color:var(--paper);
  transform:translateY(-2px) scale(1.02);
  box-shadow:0 12px 32px rgba(7,26,51,.32),0 0 0 1px rgba(91,127,166,.10);
}



.btn-ghost{background:transparent;color:var(--navy);border:1px solid var(--rule)}
.btn-ghost::before{background:var(--navy)}
.btn-ghost:hover{border-color:var(--navy);color:var(--paper);transform:translateY(-2px)}
.dark .btn-ghost{color:var(--paper);border-color:rgba(255,255,255,.25)}
.dark .btn-ghost::before{background:var(--paper)}
.dark .btn-ghost:hover{color:var(--navy);border-color:var(--paper)}

.btn-arrow{display:inline-flex;align-items:center;gap:.5rem;font-size:.78rem;font-weight:500;letter-spacing:.05em;text-transform:uppercase;color:var(--navy);transition:gap .3s var(--ease),color .3s var(--ease);cursor:pointer}
.btn-arrow:hover{gap:.95rem;color:var(--atlantic)}
.dark .btn-arrow{color:rgba(255,255,255,.7)}
.dark .btn-arrow:hover{color:var(--paper)}

.menu-toggle{display:none;width:36px;height:36px;flex-direction:column;justify-content:center;gap:5px;align-items:flex-end;background:none;border:none;cursor:pointer}
.menu-toggle span{display:block;height:1.5px;background:var(--navy);transition:all .3s}
.menu-toggle span:nth-child(1){width:22px}
.menu-toggle span:nth-child(2){width:16px}

/* Mobile menu overlay */
.mobile-menu{
  position:fixed;inset:0;z-index:110;
  background:var(--navy);color:var(--paper);
  display:flex;flex-direction:column;justify-content:center;align-items:center;gap:2rem;
  opacity:0;pointer-events:none;transition:opacity .3s var(--ease);
}
.mobile-menu.open{opacity:1;pointer-events:auto}
.mobile-menu a{font-family:var(--serif);font-size:2rem;color:var(--paper)}
.mobile-menu a em{color:rgba(255,255,255,.85)}
.mobile-close{position:absolute;top:1.5rem;right:1.5rem;width:40px;height:40px;color:var(--paper);font-size:1.5rem}

/* ---------- HERO ---------- */
.hero{
  min-height:90vh;
  padding:9rem 6% 5rem;
  display:grid;grid-template-columns:1.1fr .9fr;gap:5rem;align-items:center;
  position:relative;overflow:hidden;
}
.hero::before{
  content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:
    linear-gradient(rgba(46,80,119,.05) 1px,transparent 1px),
    linear-gradient(90deg,rgba(46,80,119,.05) 1px,transparent 1px);
  background-size:64px 64px;
  mask-image:radial-gradient(ellipse 70% 60% at 30% 50%,#000 0%,transparent 75%);
}
.hero > *{position:relative;z-index:1}
.hero-eyebrow{margin-bottom:2.4rem}
.hero h1{margin-bottom:2rem;max-width:14ch}
.hero-sub{
  font-size:clamp(1.05rem, .25vw + 1rem, 1.18rem);
  line-height:1.65;color:var(--ink-soft);
  max-width:46ch;margin-bottom:3rem;font-weight:300;
  letter-spacing:-.005em;
}
.hero-sub strong{font-weight:500;color:var(--navy)}
.hero-actions{display:flex;align-items:center;gap:1.8rem;flex-wrap:wrap;margin-bottom:3.5rem}
.hero-trust{
  display:flex;align-items:center;gap:.65rem;font-size:.78rem;
  color:var(--ink-mute);letter-spacing:.04em;font-weight:400;
}
.hero-trust::before{
  content:"";width:6px;height:6px;border-radius:50%;
  background:var(--green);box-shadow:0 0 0 4px rgba(91,143,110,.18);
  animation:pulse 2.4s var(--ease) infinite;
}
@keyframes pulse{
  0%,100%{box-shadow:0 0 0 4px rgba(91,143,110,.18)}
  50%{box-shadow:0 0 0 7px rgba(91,143,110,.08)}
}

.hero-visual{
  position:relative;height:560px;border-radius:2px;overflow:hidden;
  box-shadow:0 30px 80px rgba(14,34,53,.18),0 8px 24px rgba(14,34,53,.08);
  background:linear-gradient(135deg,var(--navy) 0%,var(--atlantic) 100%);
}
.hero-visual img{width:100%;height:100%;object-fit:cover;background:linear-gradient(135deg,var(--navy),var(--atlantic))}
.hero-visual::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,transparent 50%,rgba(14,34,53,.45));
  pointer-events:none;
}
.hero-floating{
  position:absolute;background:var(--paper);padding:1.1rem 1.4rem;
  box-shadow:0 18px 44px rgba(14,34,53,.18),0 4px 12px rgba(14,34,53,.06);
  border-radius:1px;
  z-index:2;
  min-width:175px;
}

.hero-floating-1{top:24px;right:24px;animation:floatA 6s var(--ease) infinite}
.hero-floating-2{bottom:24px;left:24px;animation:floatB 7s var(--ease) infinite}
.hero-floating .hf-num{
  font-family:var(--serif);font-size:1.7rem;
  font-variation-settings:"opsz" 144;
  color:var(--navy);font-weight:400;letter-spacing:-.025em;line-height:1;
}
.hero-floating .hf-label{
  font-size:.65rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--ink-mute);margin-top:.4rem;font-weight:500;
}

@keyframes floatA{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
@keyframes floatB{0%,100%{transform:translateY(0)}50%{transform:translateY(10px)}}
@keyframes fadeUp{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}
@keyframes fadeIn{from{opacity:0}to{opacity:1}}
@keyframes italicReveal{
  from{opacity:0;transform:translateY(8px) skewX(-2deg)}
  to{opacity:1;transform:translateY(0) skewX(0)}
}
.hero h1 em{
  display:inline-block;
  animation:italicReveal 1.4s var(--ease) .9s both;
}

.hero > * { animation:fadeUp .9s var(--ease) both }
.hero-eyebrow{animation-delay:.05s}
.hero h1{animation-delay:.15s}
.hero-sub{animation-delay:.28s}
.hero-actions{animation-delay:.4s}
.hero-trust{animation-delay:.5s}
.hero-visual{animation-delay:.3s;animation-duration:1.1s}

/* ---------- LOGO BAR ---------- */
.logo-bar{
  padding:4rem 6%;
  border-top:1px solid var(--rule-soft);
  border-bottom:1px solid var(--rule-soft);
  background:var(--ivory);
}
.logo-bar-inner{
  max-width:1240px;
  margin:0 auto;
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:2.5rem;
  text-align:center;
}
.logo-bar-label{
  font-family:var(--mono);
  font-size:.7rem;
  letter-spacing:.18em;
  text-transform:uppercase;
  color:var(--ink-mute);
  font-weight:500;
}
.logo-bar-grid{
  display:flex;
  flex-direction:column;
  gap:1.4rem;
  width:100%;
  max-width:1080px;
}
.logo-row{
  display:flex;
  justify-content:center;
  align-items:center;
  gap:3rem;
  flex-wrap:wrap;
}
.logo-row-3{gap:4rem}
.logo-row-4{gap:3rem}

.logo-pill{
  font-family:var(--serif);
  font-style:italic;
  color:var(--ink-mute);
  font-size:1.05rem;
  font-weight:400;
  letter-spacing:-.005em;
  font-variation-settings:"opsz" 144;
  opacity:.7;
  transition:opacity .4s var(--ease),color .4s var(--ease);
  cursor:default;
  white-space:nowrap;
}
.logo-pill:hover{
  opacity:1;
  color:var(--navy);
}

/* Mobile: stack vertically with consistent spacing */
@media (max-width:760px){
  .logo-row,.logo-row-3,.logo-row-4{
    flex-direction:column;
    gap:1rem;
  }
  .logo-bar-grid{gap:1rem}
  .logo-pill{font-size:1rem}
}

/* ---------- METRICS — editorial treatment ---------- */
.metrics{
  display:grid;grid-template-columns:repeat(4,1fr);gap:0;
  border-top:1px solid var(--rule);
  border-bottom:1px solid var(--rule);
}
.metric{
  padding:3.5rem 1.8rem;text-align:left;
  border-right:1px solid var(--rule);
  position:relative;
  transition:background .5s var(--ease);
}
.metric:last-child{border-right:none}
.metric::before{
  content:"";position:absolute;top:0;left:0;width:0;height:1px;
  background:var(--atlantic);
  transition:width .9s var(--ease);
}
.metric.in::before,.metric:hover::before{width:100%}

.metric-num{
  font-family:var(--serif);
  font-size:clamp(2.6rem, 3.4vw + .8rem, 4.2rem);
  font-variation-settings:"opsz" 144;
  color:var(--navy);
  font-weight:400;
  line-height:.95;
  letter-spacing:-.035em;
}
/* Percent / suffix matches number color, slightly smaller for refined hierarchy */
.metric-num em{
  color:var(--navy);
  font-style:normal;
  font-weight:400;
  font-size:.72em;
  font-variation-settings:"opsz" 144;
  margin-left:-.02em;
  opacity:.7;
}
.metric-label{
  font-family:var(--sans);
  font-size:.74rem;color:var(--ink-mute);
  letter-spacing:.14em;text-transform:uppercase;
  margin-top:1rem;font-weight:500;
}
.metric-desc{
  font-size:.88rem;color:var(--ink-soft);
  margin-top:.6rem;line-height:1.6;font-weight:300;
  max-width:28ch;
}

/* ---------- RESULTS GRID — same editorial treatment with bronze numerals ---------- */
.results-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  border-top:1px solid var(--rule);
}
.result-item{
  padding:3rem 1.8rem 3rem 0;
  border-right:1px solid var(--rule);
  position:relative;
}
.result-item:last-child{border-right:none;padding-right:0}
.result-item::before{
  content:"";position:absolute;top:0;left:0;width:0;height:1px;
  background:var(--atlantic);
  transition:width 1s var(--ease);
}
.result-item.in::before{width:80%}
.result-num{
  font-family:var(--serif);
  font-size:clamp(2.4rem, 2.8vw + 1rem, 3.6rem);
  font-variation-settings:"opsz" 144;
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.035em;
  line-height:1;
}
.result-num em{
  color:var(--navy);font-style:normal;
  font-size:.5em;margin-left:.15em;
  font-weight:400;letter-spacing:-.02em;
}
.result-label{
  font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--ink-mute);margin-top:1rem;font-weight:500;
}
.result-desc{
  font-size:.92rem;color:var(--ink-soft);
  margin-top:.8rem;line-height:1.65;
  max-width:32ch;font-weight:300;
}

/* ---------- OFFER STACK ---------- */
.offer-stack{display:grid;grid-template-columns:1fr 1fr;gap:2.5rem;align-items:stretch}
.offer-card{
  background:var(--paper);border:1px solid var(--rule);
  padding:2.8rem 2.6rem;position:relative;overflow:hidden;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;
  display:flex;flex-direction:column;
}
.offer-card:hover{transform:translateY(-4px);box-shadow:0 20px 50px rgba(14,34,53,.12);border-color:var(--rule)}
.offer-card.primary{background:var(--navy);color:var(--paper);border-color:var(--navy)}
.offer-card.primary h3,.offer-card.primary h4{color:var(--paper)}
.offer-card.primary .offer-price{color:rgba(255,255,255,.85)}
.offer-card.primary .offer-list li{color:rgba(255,255,255,.78);border-color:rgba(255,255,255,.12)}
.offer-card.primary .offer-list li::before{color:rgba(255,255,255,.7)}
.offer-card.primary .offer-tag{background:var(--navy);color:var(--paper)}

.offer-tag{
  display:inline-block;font-size:.65rem;letter-spacing:.18em;text-transform:uppercase;
  font-weight:600;padding:.4rem .8rem;background:var(--ivory-tint);color:var(--ink-soft);
  align-self:flex-start;margin-bottom:1.5rem;
}
.offer-card h3{font-size:1.6rem;margin-bottom:.6rem;font-weight:500}
.offer-sub{font-size:.95rem;color:var(--ink-mute);margin-bottom:1.5rem}
.offer-card.primary .offer-sub{color:rgba(255,255,255,.6)}
.offer-price{font-family:var(--serif);font-size:1.5rem;color:var(--navy);font-weight:500;margin-bottom:1.8rem;letter-spacing:-.01em}
.offer-price small{font-size:.78rem;color:var(--ink-mute);font-family:var(--sans);font-weight:400;letter-spacing:.04em}
.offer-card.primary .offer-price small{color:rgba(255,255,255,.5)}
.offer-list{list-style:none;margin-bottom:2rem;flex-grow:1}
.offer-list li{padding:.85rem 0;border-bottom:1px solid var(--rule-soft);font-size:.92rem;color:var(--ink-soft);position:relative;padding-left:1.6rem}
.offer-list li::before{content:"+";position:absolute;left:0;top:.85rem;color:var(--bronze);font-weight:600}
.offer-cta{margin-top:auto}

/* ---------- STAGE BADGE (used on services page) ---------- */
.stage-badge{
  display:inline-block;font-family:var(--mono);
  font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;font-weight:500;
  padding:.5rem 1rem;background:var(--navy);color:var(--paper);
  margin-bottom:1.4rem;letter-spacing:.16em;
}
.stage-badge.dark-badge{background:var(--navy)}

/* ---------- PATH GRID (3-stage summary on services page) ---------- */
.path-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--rule);background:var(--paper)}
.path-stage{
  padding:2.4rem 2.2rem;border-right:1px solid var(--rule);
  display:flex;flex-direction:column;
  position:relative;
}
.path-stage:last-child{border-right:none}
.path-stage::before{
  content:"";position:absolute;top:0;left:0;width:100%;height:3px;
  background:var(--atlantic);transform:scaleX(0);transform-origin:left;
  transition:transform .5s var(--ease);
}
.path-stage:hover::before{transform:scaleX(1)}
.path-num{
  font-family:var(--serif);font-size:2.6rem;color:var(--navy);
  font-weight:400;line-height:1;letter-spacing:-.03em;margin-bottom:1rem;
}
.path-stage h4{
  font-family:var(--serif);font-size:1.35rem;color:var(--navy);
  font-weight:500;margin-bottom:.6rem;letter-spacing:-.01em;
}
.path-price{
  font-family:var(--mono);font-size:.85rem;letter-spacing:.06em;
  color:var(--ink-soft);font-weight:500;margin-bottom:1rem;
  padding-bottom:1rem;border-bottom:1px solid var(--rule-soft);
}
.path-stage p{font-size:.9rem;color:var(--ink-soft);line-height:1.65;margin-bottom:1.5rem;flex-grow:1}

@media (max-width:900px){
  .path-grid{grid-template-columns:1fr}
  .path-stage{border-right:none;border-bottom:1px solid var(--rule)}
  .path-stage:last-child{border-bottom:none}
}

/* ---------- JOURNEY (sequenced offer path) ---------- */
.journey{display:flex;flex-direction:column;gap:1.4rem;margin-top:1rem}

.journey-stage{
  display:grid;grid-template-columns:200px 1fr;gap:2.5rem;align-items:start;
  position:relative;
}

.stage-marker{
  display:flex;flex-direction:column;gap:.6rem;padding-top:1rem;
  position:sticky;top:6rem;
}
.stage-num{
  font-family:var(--serif);font-size:3.4rem;color:var(--bronze);
  font-weight:400;line-height:1;letter-spacing:-.03em;
}
.stage-label{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-mute);font-weight:500;
}

.stage-card{
  background:var(--paper);border:1px solid var(--rule);
  padding:2.4rem 2.6rem;border-left:2px solid var(--atlantic);
  transition:transform .4s var(--ease),box-shadow .4s var(--ease);
}
.stage-card:hover{transform:translateX(6px);box-shadow:0 14px 40px rgba(14,34,53,.1)}

.stage-card.featured{
  background:var(--navy);color:var(--paper);border-color:var(--navy);
  border-left:2px solid var(--atlantic);
}
.stage-card.featured h3{color:var(--paper)}
.stage-card.featured p{color:rgba(255,255,255,.72)}
.stage-card.featured .stage-tag{background:rgba(255,255,255,.08);color:var(--bronze-light)}
.stage-card.featured .stage-list li{color:rgba(255,255,255,.78);border-color:rgba(255,255,255,.1)}
.stage-card.featured .stage-list li::before{color:var(--bronze-light)}

.stage-tag{
  display:inline-block;font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;
  text-transform:uppercase;font-weight:500;
  padding:.45rem .9rem;background:var(--ivory-tint);color:var(--ink-soft);
  margin-bottom:1.2rem;
}
.stage-card h3{
  font-family:var(--serif);font-size:1.7rem;color:var(--navy);
  font-weight:500;margin-bottom:.9rem;letter-spacing:-.01em;line-height:1.2;
}
.stage-card p{font-size:.98rem;color:var(--ink-soft);line-height:1.7;margin-bottom:1.4rem}
.stage-list{list-style:none;margin-bottom:1.8rem}
.stage-list li{
  padding:.7rem 0 .7rem 1.5rem;border-bottom:1px solid var(--rule-soft);
  font-size:.88rem;color:var(--ink-soft);position:relative;line-height:1.5;
}
.stage-list li:last-child{border-bottom:none}
.stage-list li::before{
  content:"+";position:absolute;left:0;top:.7rem;
  color:var(--bronze);font-weight:600;font-size:.95rem;
}

.journey-arrow{
  display:flex;align-items:center;gap:1rem;
  margin-left:80px;padding:.4rem 0;
  color:var(--ink-mute);
}
.arrow-label{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-mute);font-weight:500;
}
.arrow-svg{width:32px;height:14px;color:var(--bronze)}

@media (max-width:900px){
  .journey-stage{grid-template-columns:1fr;gap:1rem}
  .stage-marker{position:static;flex-direction:row;align-items:baseline;gap:1rem;padding-top:0}
  .stage-num{font-size:2.4rem}
  .stage-card{padding:2rem;border-left-width:3px}
  .stage-card:hover{transform:none}
  .journey-arrow{margin-left:0;justify-content:center;padding:.6rem 0}
}

/* ---------- DESIGN TIERS (services page) ---------- */
.design-tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-bottom:3rem}
.design-tier{
  background:var(--paper);border:1px solid var(--rule);
  padding:0;display:flex;flex-direction:column;
  position:relative;overflow:hidden;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease);
}
.design-tier:hover{transform:translateY(-4px);box-shadow:0 18px 48px rgba(14,34,53,.1)}
.design-tier .tier-rail{position:absolute;top:0;left:0;right:0;height:3px;background:var(--rule);transition:background .3s}
.design-tier:hover .tier-rail{background:var(--bronze)}
.design-tier.featured{background:var(--navy);color:var(--paper);border-color:var(--navy)}
.design-tier.featured .tier-rail{background:var(--bronze)}
.design-tier.featured h3{color:var(--paper)}
.design-tier.featured .tier-pitch{color:rgba(255,255,255,.72)}
.design-tier.featured .tier-list li{color:rgba(255,255,255,.78);border-color:rgba(255,255,255,.1)}
.design-tier.featured .tier-list li::before{color:var(--bronze-light)}
.design-tier.featured .tier-best-for{color:rgba(255,255,255,.62);border-color:rgba(255,255,255,.1)}
.design-tier.featured .tier-best-for strong{color:var(--bronze-light)}
.design-tier.featured .tier-tag{background:var(--bronze);color:var(--paper)}
.design-tier.featured .tier-price{color:var(--paper)}
.design-tier.featured .tier-price small{color:rgba(255,255,255,.55)}

.tier-meta{padding:2.4rem 2.2rem 1.8rem}
.tier-tag{display:inline-block;font-family:var(--mono);font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;font-weight:500;padding:.4rem .8rem;background:var(--ivory-tint);color:var(--ink-soft);margin-bottom:1.2rem}
.design-tier h3{font-family:var(--serif);font-size:1.7rem;color:var(--navy);font-weight:500;margin-bottom:.8rem;letter-spacing:-.01em}
.tier-price{font-family:var(--serif);font-size:1.5rem;color:var(--navy);font-weight:500;margin-bottom:1rem;letter-spacing:-.01em;line-height:1.2}
.tier-price small{display:block;font-family:var(--sans);font-size:.74rem;color:var(--ink-mute);font-weight:400;letter-spacing:.06em;margin-top:.3rem;text-transform:uppercase}
.tier-pitch{font-size:.92rem;color:var(--ink-soft);line-height:1.65;margin-bottom:0}
.tier-list-wrap{padding:0 2.2rem 2.2rem;flex-grow:1;display:flex;flex-direction:column}
.tier-list{list-style:none;margin-bottom:1.5rem;border-top:1px solid var(--rule);padding-top:1.4rem}
.tier-list li{padding:.7rem 0 .7rem 1.4rem;border-bottom:1px solid var(--rule-soft);font-size:.86rem;color:var(--ink-soft);position:relative;line-height:1.55}
.tier-list li:last-child{border-bottom:none}
.tier-list li::before{content:"+";position:absolute;left:0;top:.7rem;color:var(--bronze);font-weight:600;font-size:.95rem}
.tier-best-for{margin-top:auto;padding-top:1.2rem;border-top:1px solid var(--rule-soft);font-size:.85rem;color:var(--ink-mute);line-height:1.65;font-style:italic}
.tier-best-for strong{font-style:normal;color:var(--navy);font-weight:600;display:block;margin-bottom:.2rem;font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;font-family:var(--sans)}

.bundle-note{
  background:var(--paper);border:1px solid var(--rule);
  padding:2.4rem 2.8rem;display:flex;align-items:center;justify-content:space-between;
  gap:2rem;flex-wrap:wrap;
  border-left:2px solid var(--atlantic);
  margin-top:2.5rem;
}
.bundle-note > div{flex:1 1 480px}
.bundle-note h4{font-family:var(--serif);font-size:1.3rem;color:var(--navy);font-weight:500;margin-bottom:.5rem}
.bundle-note p{font-size:.94rem;color:var(--ink-soft);line-height:1.65;max-width:60ch;margin-bottom:0}
.bundle-note .eyebrow{margin-bottom:.8rem !important}
.bundle-note .btn-arrow{flex-shrink:0}

@media (max-width:1024px){
  .design-tiers{grid-template-columns:1fr;gap:1.5rem}
  .design-tier.featured{order:-1}
}
@media (max-width:768px){
  .tier-meta{padding:2rem 1.8rem 1.4rem}
  .tier-list-wrap{padding:0 1.8rem 1.8rem}
  .bundle-note{padding:2rem;flex-direction:column;align-items:flex-start}
}

/* ---------- SERVICE GRID ---------- */
.service-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}
.service-grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
.svc{
  background:var(--paper);border:1px solid var(--rule);
  padding:2.4rem 2.2rem;transition:border-color .5s var(--ease), transform .5s var(--ease), box-shadow .5s var(--ease);
  display:flex;flex-direction:column;gap:1rem;
  position:relative;overflow:hidden;
}
.svc::before{
  content:"";position:absolute;top:0;left:0;width:100%;height:1px;
  background:var(--atlantic);transform:scaleX(0);transform-origin:left;
  transition:transform .55s var(--ease);
}
.svc:hover{border-color:var(--rule);transform:translateY(-2px);box-shadow:0 12px 32px rgba(14,34,53,.08)}
.svc:hover::before{transform:scaleX(1)}
.svc-icon{width:42px;height:42px;display:flex;align-items:center;justify-content:center;color:var(--bronze)}
.svc-num{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.16em;
  color:var(--ink-pale);margin-bottom:.6rem;font-weight:500;
}
.svc h4{font-family:var(--serif);font-size:1.22rem;color:var(--navy);font-weight:500;margin-bottom:.5rem;letter-spacing:-.012em}
.svc p{font-size:.92rem;color:var(--ink-soft);line-height:1.7;font-weight:400}

/* ---------- IMAGE / CONTENT SPLIT ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.split-image{position:relative;height:520px;overflow:hidden;border-radius:2px;box-shadow:0 24px 60px rgba(14,34,53,.14);background:linear-gradient(135deg,var(--atlantic) 0%,var(--navy) 80%)}
.split-image img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease);background:linear-gradient(135deg,var(--atlantic),var(--navy))}
.split:hover .split-image img{transform:scale(1.04)}
.split-image::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(14,34,53,.3));pointer-events:none}
.split-content h2{margin-bottom:1.5rem}
.split-content .lead{margin-bottom:2rem}
.split-list{list-style:none;display:flex;flex-direction:column;gap:1rem;margin-bottom:2rem}
.split-list li{display:flex;gap:1rem;align-items:flex-start;font-size:.96rem;color:var(--ink-soft);line-height:1.6}
.split-list li::before{content:"";flex-shrink:0;width:16px;height:1px;background:var(--bronze);margin-top:.7rem}

/* ---------- PROCESS / METHODOLOGY ---------- */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative}
.process::before{content:"";position:absolute;top:48px;left:5%;right:5%;height:1px;background:var(--rule-bronze);z-index:0}
.step{position:relative;padding:0 1rem;text-align:left}
.step-num{
  width:48px;height:48px;border-radius:50%;
  background:var(--ivory);border:1px solid var(--rule);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:.85rem;color:var(--ink-mute);
  position:relative;z-index:1;margin-bottom:1.5rem;
  transition:all .3s;
}
.dark .step-num{background:var(--navy);border-color:var(--bronze)}
.step:hover .step-num{background:var(--bronze);color:var(--paper);border-color:var(--bronze)}
.step h4{font-family:var(--serif);font-size:1.15rem;color:var(--navy);font-weight:500;margin-bottom:.6rem}
.dark .step h4{color:var(--paper)}
.step p{font-size:.88rem;color:var(--ink-soft);line-height:1.65}
.dark .step p{color:rgba(255,255,255,.65)}

/* ---------- INDUSTRIES ---------- */
.industry-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
.industry-card{
  position:relative;height:340px;overflow:hidden;border-radius:2px;
  cursor:pointer;background:linear-gradient(160deg,var(--navy),var(--atlantic));
}
.industry-card img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.industry-card:hover img{transform:scale(1.08)}
.industry-card::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(14,34,53,.1) 0%,rgba(14,34,53,.85) 100%);
}
.industry-content{position:absolute;bottom:0;left:0;right:0;padding:2rem;color:var(--paper);z-index:2}
.industry-content h4{font-family:var(--serif);font-size:1.4rem;color:var(--paper);font-weight:500;margin-bottom:.4rem}
.industry-content p{font-size:.85rem;color:rgba(255,255,255,.8);line-height:1.6}

/* ---------- TESTIMONIAL — editorial pull-quote ---------- */
.testimonial{
  display:grid;grid-template-columns:auto 1fr;gap:3.5rem;align-items:center;
  background:var(--paper);padding:4rem 4rem 4rem 4rem;
  border:none;border-top:1px solid var(--rule-bronze);border-bottom:1px solid var(--rule-bronze);
  position:relative;
}
.testimonial::before{display:none}
.test-portrait{
  width:130px;height:170px;overflow:hidden;border-radius:1px;flex-shrink:0;
  background:linear-gradient(160deg,var(--atlantic),var(--navy));
  filter:saturate(.9);
}
.test-portrait img{width:100%;height:100%;object-fit:cover}
.test-quote{
  font-family:var(--serif);
  font-size:clamp(1.25rem, 1.2vw + 1rem, 1.65rem);
  font-variation-settings:"opsz" 96;
  color:var(--navy);
  line-height:1.45;
  font-style:italic;
  font-weight:300;
  letter-spacing:-.012em;
  margin-bottom:2rem;
  text-wrap:pretty;
  max-width:54ch;
}
.test-attribution{
  display:flex;align-items:center;gap:0;
  padding-top:1.4rem;
  border-top:1px solid var(--rule);
  flex-wrap:wrap;
}
.test-attribution::before{
  content:"—";
  font-family:var(--serif);
  color:var(--atlantic);
  font-size:1.1rem;
  margin-right:.7rem;
}
.test-author{font-size:.92rem;color:var(--navy);font-weight:500;letter-spacing:.005em}
.test-role{font-size:.82rem;color:var(--ink-mute);font-weight:400;letter-spacing:.02em;display:flex;align-items:center}
.test-role::before{content:"";display:inline-block;width:1px;height:14px;background:var(--rule);margin:0 .9rem}

/* ---------- CASE PREVIEW ---------- */
.case-row{
  display:grid;grid-template-columns:1fr 1.2fr;gap:0;
  border:1px solid var(--rule);background:var(--paper);
  margin-bottom:2rem;overflow:hidden;
  transition:box-shadow .4s var(--ease);
}
.case-row:hover{box-shadow:0 16px 40px rgba(14,34,53,.1)}
.case-image{position:relative;min-height:380px;overflow:hidden;background:linear-gradient(135deg,var(--navy),var(--atlantic))}
.case-image img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0;transition:transform 1s var(--ease)}
.case-row:hover .case-image img{transform:scale(1.05)}
.case-content{padding:3rem 3rem 3rem;display:flex;flex-direction:column;justify-content:center}
.case-tag{font-size:.68rem;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-mute);font-weight:600;margin-bottom:1rem}
.case-content h3{font-family:var(--serif);font-size:1.7rem;color:var(--navy);margin-bottom:1rem;font-weight:500;line-height:1.2}
.case-content p{font-size:.96rem;color:var(--ink-soft);line-height:1.7;margin-bottom:1.5rem}
.case-stats{display:flex;gap:2.5rem;padding-top:1.5rem;border-top:1px solid var(--rule);flex-wrap:wrap}
.case-stat-num{font-family:var(--serif);font-size:1.6rem;color:var(--navy);font-weight:500;line-height:1}
.case-stat-num em{color:var(--bronze)}
.case-stat-label{font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-mute);margin-top:.3rem}

/* ---------- FAQ ---------- */
.faq{max-width:840px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--rule);padding:1.5rem 0}
.faq-q{display:flex;justify-content:space-between;align-items:center;cursor:pointer;font-family:var(--serif);font-size:1.2rem;color:var(--navy);font-weight:500;line-height:1.4;gap:1rem}
.faq-q:hover{color:var(--ink-mute)}
.faq-toggle{flex-shrink:0;width:24px;height:24px;display:flex;align-items:center;justify-content:center;color:var(--bronze);transition:transform .3s}
.faq-item.open .faq-toggle{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s var(--ease),padding-top .4s var(--ease);font-size:.96rem;color:var(--ink-soft);line-height:1.75;padding-top:0}
.faq-item.open .faq-a{max-height:300px;padding-top:1rem}

/* ---------- BIG CTA ---------- */
.cta-band{
  text-align:center;padding:7rem 6%;
  background:var(--navy);color:var(--paper);position:relative;overflow:hidden;
}
.cta-band::before{
  content:"";position:absolute;inset:0;
  background-image:
    linear-gradient(rgba(127,169,214,.07) 1px,transparent 1px),
    linear-gradient(90deg,rgba(127,169,214,.07) 1px,transparent 1px);
  background-size:48px 48px;
  mask-image:radial-gradient(ellipse 60% 60% at 50% 50%,#000 0%,transparent 70%);
}
.cta-band > *{position:relative;z-index:1}
.cta-band h2{color:var(--paper);max-width:760px;margin:0 auto 1.5rem}
.cta-band p{color:rgba(255,255,255,.7);max-width:560px;margin:0 auto 2.5rem;font-size:1.05rem}
.cta-band .btn-primary{
  background:var(--paper);
  color:var(--navy);
  box-shadow:0 8px 28px rgba(7,26,51,.4);
}
.cta-band .btn-primary::before{background:var(--mist)}
.cta-band .btn-primary:hover{
  color:var(--navy);
  background:var(--paper);
  transform:translateY(-2px) scale(1.02);
  box-shadow:0 12px 36px rgba(7,26,51,.5),0 0 0 1px rgba(91,127,166,.20);
}

/* ---------- FOOTER ---------- */
.footer{background:var(--navy-deep);color:rgba(255,255,255,.7);padding:5rem 6% 2rem;position:relative}
.footer-inner{max-width:1240px;margin:0 auto;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:3rem;padding-bottom:3rem;border-bottom:1px solid rgba(255,255,255,.08)}
.footer-brand .brand-mark{color:var(--paper);font-size:1.5rem;margin-bottom:.4rem;display:block}
.footer-brand .brand-mark em{color:var(--bronze-light)}
.footer-brand .brand-tag{color:var(--ink-pale);margin-bottom:1.2rem}
.footer-brand p{color:rgba(255,255,255,.55);font-size:.9rem;line-height:1.7;max-width:300px}
.footer-col h5{font-family:var(--sans);font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--bronze-light);margin-bottom:1.2rem;font-weight:600}
.footer-col a{display:block;font-size:.9rem;color:rgba(255,255,255,.6);padding:.4rem 0;transition:color .25s}
.footer-col a:hover{color:var(--bronze-light)}
.footer-bottom{max-width:1240px;margin:2rem auto 0;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:1rem;font-size:.78rem;color:rgba(255,255,255,.4)}

/* ---------- PAGE HEADER (for inner pages) ---------- */
.page-head{
  padding:13rem 6% 6rem;background:var(--ivory);position:relative;overflow:hidden;
  border-bottom:1px solid var(--rule);
}
.page-head::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:
    linear-gradient(rgba(46,80,119,.04) 1px,transparent 1px),
    linear-gradient(90deg,rgba(46,80,119,.04) 1px,transparent 1px);
  background-size:64px 64px;
  mask-image:radial-gradient(ellipse 50% 60% at 80% 50%,#000 0%,transparent 80%);
}
.page-head-inner{max-width:1240px;margin:0 auto;position:relative}
.page-head .eyebrow{margin-bottom:1.6rem}
.page-head h1{
  font-size:clamp(2.6rem, 4vw + 1rem, 5rem);
  max-width:18ch;
  margin-bottom:2rem;
  line-height:.96;
}
.page-head .lead{max-width:54ch}
.breadcrumb{
  display:flex;gap:.6rem;font-size:.74rem;color:var(--ink-mute);
  margin-bottom:1.8rem;letter-spacing:.08em;
  font-family:var(--mono);text-transform:uppercase;
}
.breadcrumb a{color:var(--ink-mute);transition:color .25s}
.breadcrumb a:hover{color:var(--bronze)}
.breadcrumb span{color:var(--ink-pale)}

/* ---------- CONTACT FORM ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:start}
.form-row{margin-bottom:1.5rem}
.form-row label{display:block;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:.5rem;font-weight:500}
.form-row input,.form-row select,.form-row textarea{
  width:100%;padding:1rem 0;background:transparent;border:none;
  border-bottom:1px solid var(--rule);font:inherit;color:var(--ink);
  font-size:1rem;transition:border-color .3s;font-family:var(--sans);
}
.form-row input:focus,.form-row select:focus,.form-row textarea:focus{outline:none;border-bottom-color:var(--bronze)}
.form-row textarea{min-height:120px;resize:vertical;padding:1rem 0}
.contact-info{padding-left:2rem;border-left:1px solid var(--rule)}
.contact-info-block{margin-bottom:2.5rem}
.contact-info-label{font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:.6rem;font-weight:600}
.contact-info-value{font-family:var(--serif);font-size:1.15rem;color:var(--navy);font-weight:500}
.contact-info-value a{transition:color .25s}
.contact-info-value a:hover{color:var(--bronze)}

/* ---------- SCROLL REVEAL ---------- */
.reveal{
  opacity:0;
  transform:translateY(16px);
  transition:opacity .55s var(--ease),transform .55s var(--ease);
  will-change:opacity, transform;
}
.reveal.in{opacity:1;transform:translateY(0)}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  *,*::before,*::after{animation-duration:.001ms !important;transition-duration:.001ms !important}
}

/* ---------- RESPONSIVE ---------- */
@media (max-width:1024px){
  .hero{grid-template-columns:1fr;gap:3rem;padding:8rem 6% 4rem;min-height:auto}
  .hero-visual{height:420px}
  .hero-floating{padding:.85rem 1.1rem;min-width:150px}
  .hero-floating .hf-num{font-size:1.4rem}
  .split{grid-template-columns:1fr;gap:3rem}
  .split-image{height:380px}
  .offer-stack{grid-template-columns:1fr}
  .industry-grid,.service-grid-3{grid-template-columns:repeat(2,1fr)}
  .process{grid-template-columns:repeat(2,1fr);gap:2.5rem 1rem}
  .process::before{display:none}
  .contact-grid{grid-template-columns:1fr;gap:3rem}
  .contact-info{padding-left:0;border-left:none;border-top:1px solid var(--rule);padding-top:2.5rem}
  .footer-inner{grid-template-columns:1fr 1fr;gap:2.5rem}
  .case-row{grid-template-columns:1fr}
  .case-image{min-height:280px}
}
@media (max-width:768px){
  .nav-links{display:none}
  .menu-toggle{display:flex}
  .section{padding:5rem 6%}
  .hero-floating{display:none}
  .metrics{grid-template-columns:repeat(2,1fr)}
  .metric{border-bottom:1px solid var(--rule)}
  .metric:nth-child(2){border-right:none}
  .results-grid{grid-template-columns:1fr}
  .result-item{border-right:none;border-bottom:1px solid var(--rule)}
  .service-grid,.service-grid-3{grid-template-columns:1fr}
  .industry-grid{grid-template-columns:1fr}
  .testimonial{grid-template-columns:1fr;text-align:center;padding:2.5rem 1.8rem}
  .test-portrait{margin:0 auto}
  .footer-inner{grid-template-columns:1fr}
  .case-content{padding:2rem}
  .hero-actions{flex-direction:column;align-items:stretch}
  .hero-actions .btn{justify-content:center}
}

/* =========================================================
   PRICING SECTION (hybrid: editorial bones + featured emphasis)
   ========================================================= */

/* ---------- Header ---------- */
.pricing-head{
  text-align:center;
  max-width:680px;
  margin:0 auto 4.5rem;
}
.pricing-head .eyebrow{
  margin-bottom:1.4rem;
  justify-content:center;
}
.pricing-head h2{
  margin-bottom:1.4rem;
  text-wrap:balance;
}
.pricing-head p{
  font-size:1.05rem;
  line-height:1.7;
  color:var(--ink-soft);
  font-weight:300;
  max-width:54ch;
  margin:0 auto;
}

/* ---------- Pricing Grid ---------- */
.pricing-grid{
  display:grid;
  grid-template-columns:1fr 1fr 1fr;
  gap:1.5rem;
  align-items:stretch;
  margin-bottom:5rem;
  /* Extra padding to accommodate the scaled-up featured card */
  padding:1.6rem 0;
}

/* ---------- Pricing Card (base) ---------- */
.pricing-card{
  position:relative;
  background:var(--paper);
  border:1px solid var(--rule);
  border-radius:2px;
  transition:transform .5s var(--ease),
             border-color .5s var(--ease),
             box-shadow .5s var(--ease);
  display:flex;
  flex-direction:column;
}
.pricing-card-inner{
  padding:2.6rem 2.4rem;
  display:flex;
  flex-direction:column;
  flex:1;
  position:relative;
}
.pricing-card:hover{
  border-color:var(--rule-bronze);
  box-shadow:0 18px 44px rgba(14,34,53,.08);
}

/* Hairline accent that draws on hover */
.pricing-card::before{
  content:"";
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:1px;
  background:var(--atlantic);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .65s var(--ease);
}
.pricing-card:hover::before{transform:scaleX(1)}

/* ---------- Featured Card (Growth) ---------- */
.pricing-featured{
  background:linear-gradient(180deg, #071A33 0%, #04101F 100%);
  border-color:var(--navy);
  transform:scale(1.04);
  /* Subtle muted blue glow */
  box-shadow:
    0 0 0 1px rgba(91,127,166,.10),
    0 24px 60px rgba(7,26,51,.22),
    0 0 80px rgba(37,99,168,.14);
  z-index:2;
}
.pricing-featured:hover{
  transform:scale(1.05) translateY(-2px);
  border-color:var(--navy);
  box-shadow:
    0 0 0 1px rgba(91,127,166,.18),
    0 32px 70px rgba(7,26,51,.28),
    0 0 90px rgba(37,99,168,.20);
}
.pricing-featured::before{display:none}

/* Featured "Most popular" badge */
.pricing-badge{
  position:absolute;
  top:-12px;
  left:50%;
  transform:translateX(-50%);
  font-family:var(--mono);
  font-size:.62rem;
  letter-spacing:.18em;
  text-transform:uppercase;
  font-weight:500;
  background:var(--paper);
  color:var(--navy);
  padding:.5rem 1.1rem;
  border:1px solid var(--rule);
  border-radius:2px;
  white-space:nowrap;
  z-index:3;
}

/* ---------- Card Content ---------- */
.pricing-tag{
  font-family:var(--mono);
  font-size:.7rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  font-weight:500;
  color:var(--ink-mute);
  margin-bottom:1.4rem;
}
.pricing-featured .pricing-tag{
  color:rgba(255,255,255,.5);
}

.pricing-amount{
  display:flex;
  align-items:baseline;
  gap:.15rem;
  margin-bottom:1.2rem;
  padding-bottom:1.6rem;
  border-bottom:1px solid var(--rule-soft);
}
.pricing-featured .pricing-amount{
  border-bottom-color:rgba(255,255,255,.08);
}

.pricing-currency{
  font-family:var(--serif);
  font-size:1.4rem;
  color:var(--ink-mute);
  font-weight:400;
  align-self:flex-start;
  margin-top:.65rem;
}
.pricing-featured .pricing-currency{
  color:rgba(255,255,255,.5);
}

.pricing-num{
  font-family:var(--serif);
  font-size:clamp(2.6rem, 2.8vw + 1rem, 3.6rem);
  font-variation-settings:"opsz" 144;
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.035em;
  line-height:1;
}
.pricing-featured .pricing-num{
  color:var(--paper);
}

.pricing-plus{
  font-family:var(--serif);
  font-size:1.6rem;
  color:var(--ink-mute);
  font-weight:300;
  margin-left:.15rem;
}
.pricing-featured .pricing-plus{
  color:rgba(255,255,255,.55);
}

.pricing-pitch{
  font-size:.95rem;
  line-height:1.55;
  color:var(--ink-soft);
  font-weight:400;
  margin-bottom:1.8rem;
  max-width:28ch;
}
.pricing-featured .pricing-pitch{
  color:rgba(255,255,255,.78);
}

.pricing-features{
  list-style:none;
  margin:0 0 2.2rem 0;
  padding:0;
  flex:1;
}
.pricing-features li{
  position:relative;
  padding:.6rem 0 .6rem 1.6rem;
  font-size:.92rem;
  line-height:1.55;
  color:var(--ink-soft);
  border-bottom:1px solid var(--rule-soft);
}
.pricing-features li:last-child{
  border-bottom:none;
}
.pricing-features li::before{
  content:"";
  position:absolute;
  left:0;
  top:1.05rem;
  width:8px;
  height:1px;
  background:var(--atlantic);
}
.pricing-featured .pricing-features li{
  color:rgba(255,255,255,.78);
  border-bottom-color:rgba(255,255,255,.06);
}
.pricing-featured .pricing-features li::before{
  background:var(--atlantic-soft);
}

.pricing-cta{
  width:100%;
  justify-content:center;
}

/* ---------- Google Growth System (monthly band) ---------- */
.growth-system{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:4rem;
  align-items:center;
  background:var(--paper);
  border:1px solid var(--rule);
  border-left:2px solid var(--atlantic);
  padding:3.5rem 3.5rem 3.5rem 3.5rem;
  border-radius:2px;
}

.growth-meta .eyebrow{
  margin-bottom:1.4rem;
}
.growth-meta h3{
  font-family:var(--serif);
  font-size:clamp(1.6rem, 1.4vw + 1rem, 2.2rem);
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.018em;
  line-height:1.05;
  margin-bottom:1rem;
}

.growth-price{
  display:flex;
  align-items:baseline;
  gap:.4rem;
  margin-bottom:1.2rem;
  padding-bottom:1.4rem;
  border-bottom:1px solid var(--rule-soft);
}
.growth-amount{
  font-family:var(--serif);
  font-size:clamp(2rem, 1.4vw + 1rem, 2.6rem);
  font-variation-settings:"opsz" 144;
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.025em;
  line-height:1;
}
.growth-period{
  font-family:var(--mono);
  font-size:.78rem;
  letter-spacing:.06em;
  color:var(--ink-mute);
}

.growth-pitch{
  font-size:.96rem;
  line-height:1.65;
  color:var(--ink-soft);
  margin-bottom:1.6rem;
  max-width:42ch;
}

.growth-features{
  list-style:none;
  margin:0;
  padding:0;
  border-left:1px solid var(--rule);
  padding-left:2.4rem;
}
.growth-features li{
  display:flex;
  align-items:baseline;
  gap:1.1rem;
  padding:.85rem 0;
  font-size:.94rem;
  line-height:1.45;
  color:var(--ink-soft);
  border-bottom:1px solid var(--rule-soft);
}
.growth-features li:last-child{
  border-bottom:none;
}
.growth-feature-num{
  font-family:var(--mono);
  font-size:.7rem;
  letter-spacing:.12em;
  font-weight:500;
  color:var(--ink-pale);
  min-width:1.4rem;
}

/* ---------- Responsive ---------- */
@media (max-width:1080px){
  .pricing-grid{
    grid-template-columns:1fr;
    gap:1.4rem;
    max-width:520px;
    margin-left:auto;
    margin-right:auto;
  }
  .pricing-featured{
    transform:scale(1);
    order:-1; /* Put featured card first on mobile */
  }
  .pricing-featured:hover{
    transform:translateY(-2px);
  }
  .growth-system{
    grid-template-columns:1fr;
    gap:2.5rem;
    padding:2.5rem 2rem;
  }
  .growth-features{
    border-left:none;
    border-top:1px solid var(--rule);
    padding-left:0;
    padding-top:1.5rem;
  }
}

@media (max-width:560px){
  .pricing-card-inner{
    padding:2.2rem 1.8rem;
  }
  .pricing-head{
    margin-bottom:3rem;
  }
}

/* =========================================================
   "HOW WE WORK TOGETHER" — flexible peer offerings
   (replaces the forced-stage journey)
   ========================================================= */
.ways-grid{
  display:grid;
  grid-template-columns:1fr 1fr 1fr;
  gap:1.5rem;
  align-items:stretch;
  padding:1.6rem 0;
}

.way-card{
  background:var(--paper);
  border:1px solid var(--rule);
  border-radius:2px;
  padding:2.6rem 2.4rem;
  display:flex;
  flex-direction:column;
  position:relative;
  transition:transform .5s var(--ease),
             border-color .5s var(--ease),
             box-shadow .5s var(--ease);
}

/* Hairline accent that draws on hover */
.way-card::before{
  content:"";
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:1px;
  background:var(--atlantic);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .65s var(--ease);
}
.way-card:hover{
  transform:translateY(-4px);
  border-color:var(--rule-bronze);
  box-shadow:0 18px 44px rgba(11,31,59,.08);
}
.way-card:hover::before{transform:scaleX(1)}

/* Featured (Google Growth System) */
.way-featured{
  background:linear-gradient(180deg, #071A33 0%, #04101F 100%);
  border-color:var(--navy);
  box-shadow:
    0 0 0 1px rgba(91,127,166,.10),
    0 18px 44px rgba(7,26,51,.18),
    0 0 60px rgba(37,99,168,.12);
}
.way-featured:hover{
  transform:translateY(-4px);
  border-color:var(--navy);
  box-shadow:
    0 0 0 1px rgba(91,127,166,.18),
    0 26px 54px rgba(7,26,51,.24),
    0 0 70px rgba(37,99,168,.18);
}
.way-featured::before{display:none}

/* Card content */
.way-meta{margin-bottom:1.4rem}
.way-tag{
  display:inline-block;
  font-family:var(--mono);
  font-size:.66rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  font-weight:500;
  color:var(--ink-mute);
  padding:.4rem .8rem;
  background:var(--ivory);
  border:1px solid var(--rule);
  border-radius:2px;
}
.way-featured .way-tag{
  color:rgba(255,255,255,.7);
  background:rgba(59,130,246,.10);
  border-color:rgba(59,130,246,.20);
}

.way-card h3{
  font-family:var(--serif);
  font-size:1.5rem;
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.018em;
  line-height:1.15;
  margin-bottom:1rem;
}
.way-featured h3{color:var(--paper)}

.way-price{
  font-family:var(--serif);
  font-size:1.85rem;
  font-variation-settings:"opsz" 144;
  color:var(--navy);
  font-weight:400;
  letter-spacing:-.025em;
  line-height:1;
  margin-bottom:1.4rem;
  padding-bottom:1.4rem;
  border-bottom:1px solid var(--rule-soft);
  display:flex;
  align-items:baseline;
  gap:.6rem;
  flex-wrap:wrap;
}
.way-price small{
  font-family:var(--mono);
  font-size:.72rem;
  letter-spacing:.06em;
  color:var(--ink-mute);
  font-weight:500;
  text-transform:none;
}
.way-featured .way-price{
  color:var(--paper);
  border-bottom-color:rgba(255,255,255,.08);
}
.way-featured .way-price small{color:rgba(255,255,255,.55)}

.way-card p{
  font-size:.95rem;
  line-height:1.65;
  color:var(--ink-soft);
  margin-bottom:1.6rem;
}
.way-featured p{color:rgba(255,255,255,.78)}

.way-list{
  list-style:none;
  margin:0 0 2rem 0;
  padding:0;
  flex:1;
}
.way-list li{
  position:relative;
  padding:.55rem 0 .55rem 1.4rem;
  font-size:.9rem;
  line-height:1.55;
  color:var(--ink-soft);
  border-bottom:1px solid var(--rule-soft);
}
.way-list li:last-child{border-bottom:none}
.way-list li::before{
  content:"";
  position:absolute;
  left:0;
  top:1.05rem;
  width:8px;
  height:1px;
  background:var(--atlantic);
}
.way-featured .way-list li{
  color:rgba(255,255,255,.78);
  border-bottom-color:rgba(255,255,255,.06);
}
.way-featured .way-list li::before{background:var(--atlantic-soft)}

.way-cta{width:100%;justify-content:center}
.way-featured .btn-ghost{
  background:transparent;
  color:var(--paper);
  border-color:rgba(255,255,255,.25);
}

@media (max-width:1080px){
  .ways-grid{
    grid-template-columns:1fr;
    gap:1.4rem;
    max-width:520px;
    margin-left:auto;
    margin-right:auto;
  }
  .way-featured{order:-1}
}

/* =========================================================
   RESULTS — DARK PANEL (polished glass cards)
   ========================================================= */
.results-dark{
  padding-top:8rem;
  padding-bottom:8rem;
}
.results-dark .section-head{
  margin-bottom:5rem;
}
.results-dark .section-head h2{
  color:var(--paper);
}
.results-dark .section-head p{
  color:rgba(255,255,255,.7);
  max-width:60ch;
  margin:0 auto;
}

.results-panels{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1.5rem;
  max-width:1080px;
  margin:0 auto;
}

.result-panel{
  position:relative;
  padding:3rem 2.4rem;
  background:linear-gradient(180deg, rgba(255,255,255,.04) 0%, rgba(255,255,255,.015) 100%);
  border:1px solid rgba(255,255,255,.08);
  border-radius:2px;
  text-align:center;
  transition:transform .5s var(--ease),
             border-color .5s var(--ease),
             background .5s var(--ease);
}

.result-panel::before{
  content:"";
  position:absolute;
  top:0;
  left:50%;
  transform:translateX(-50%);
  width:0;
  height:1px;
  background:rgba(91,127,166,.55);
  transition:width .9s var(--ease);
}
.result-panel.in::before,
.result-panel:hover::before{width:60%}

.result-panel:hover{
  transform:translateY(-3px);
  border-color:rgba(91,127,166,.25);
  background:linear-gradient(180deg, rgba(255,255,255,.06) 0%, rgba(255,255,255,.025) 100%);
}

.result-panel-num{
  font-family:var(--serif);
  font-size:clamp(2.8rem, 3.4vw + 1rem, 4rem);
  font-variation-settings:"opsz" 144;
  color:var(--paper);
  font-weight:400;
  letter-spacing:-.035em;
  line-height:1;
  margin-bottom:1.6rem;
}
/* Suffix matches number for elegant unified treatment */
.result-panel-num em{
  color:var(--paper);
  font-style:normal;
  font-weight:400;
  font-size:.66em;
  font-variation-settings:"opsz" 144;
  margin-left:-.02em;
  opacity:.55;
}

.result-panel-label{
  font-family:var(--mono);
  font-size:.74rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:rgba(255,255,255,.55);
  margin-bottom:1rem;
  font-weight:500;
  padding-bottom:1.2rem;
  border-bottom:1px solid rgba(255,255,255,.08);
}

.result-panel-desc{
  font-size:.92rem;
  line-height:1.65;
  color:rgba(255,255,255,.72);
  font-weight:300;
  max-width:32ch;
  margin:0 auto;
}

.results-cta{
  text-align:center;
  margin-top:4rem;
}
.results-cta .btn-arrow{
  color:rgba(255,255,255,.7);
}
.results-cta .btn-arrow:hover{
  color:var(--paper);
}

@media (max-width:900px){
  .results-panels{
    grid-template-columns:1fr;
    max-width:480px;
  }
  .result-panel{padding:2.4rem 2rem}
}